Our Inspiration
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What started the journey?
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Virtual and Augmented reality has been available for many years however it is only recently that the technology has caught up with the early expectations and ambitions of developers. We saw that the fashion and museum industry could gain enormous value. The fashion industry is struggling with demand for more engaging online content and excessive product returns. Many museums have less that 5% of their collection on show or available. 3D and 360° imaging can help resolve those issues.
Donald
Co-Founder
Following four years of studying Architecture in London including a year at the Architectural Association Donald studied VR as part of his Masters Degree from UCL. In 2005 Donald founded and ran an IT company until it was sold in 2015.
Paul
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Co-Founder
Paul gained a first class degree in Electronics and studied advanced electronics at The University of Massachusetts. He Co-Founded and was Managing Director of a successful IT service management company for over 20 years, the business was sold in 2016 to CSC.
Jeff
Co-Founder
Jeff first picked up a camera to photograph the “Tullavision” tour of the band Jethro Tull in 1974 and has spent the last 40 years honing his skills. He currently runs Cyreal Studio Services from his large commercial studio just outside London. Jeff alsospecialises in the digitisation of historical photographs and stereoscopy.